Our mission

At Loop, our mission is simple: to help brands significantly increase customer loyalty. We are an experienced team with over 25 years in the industry who fully understands that if you can increase customer loyalty by 5%, revenue can increase between 25-95%.

We have also successfully built and exited previous ventures focused on customer rewards and loyalty

Our extensive experience ensures we understand exactly how to turn customer savings into powerful loyalty programs, delivering clear, measurable results for your business.

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Trusted by more than 1000 companies worldwide

tesco
currys
eat
uber
uber
waitrose
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layer

James Ledden – Co-Founder

James Ledden has a proven track record in building, scaling, and successfully exiting loyalty-focused businesses. His vision and strategic leadership ensures Loop remains ahead of the curve, continuously delivering exceptional results for our clients and building relationships with household name brands, globally.

Marcus Axelson - Co-Founder

With over a decade of experience in B2B SaaS, Marcus has a proven track record of building and scaling businesses
His experience spans across working with Gartner, co-founding a successful sales outsourcing company and being part of the founding team of a health and rewards app, which was successfully acquired.

Bradley Blake - Co-Founder

Bradley has founded, scaled and sold many digital businesses during his career, whilst also taking senior management roles within larger businesses too (Quidco, intu PLC, Pentland Brands).
His industry experience spans across the cashback and rewards sectors and he is an expert in affiliates, gift cards, card-linked and open banking technologies.

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Start building your
own rewards program today!

Getting started is easy and free!

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Get in touch with Loop
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